Marketing Databases

Most Useful Databases

ABI/INFORM Complete

ABI/INFORM Complete?s massive content set?which includes important full‐text journals and much sought‐after titles from the business press as well as key trade publications, dissertations,... (more info)

Business Reference Suite

Company and industry news and market research data, U.S. and international coverage. Core business publications, reports from trade associations and f... (more info)

Business Source Complete

Full text articles and PDF images for several thousand business journals, including the Harvard Business Review and other scholarly publications. ... (more info)

Also Useful Databases

Academic Search Complete

Multi-disciplinary full-text database, with more than 7,900 full-text periodicals, including more than 6,800 peer-reviewed journals... (more info)

Factiva

Provides access to thousands of newspapers, magazines, newswires, and other publications from 118 countries.... (more info)

LexisNexis Academic

Full text articles, documents, and other materials from newspapers, business and trade journals, general interest magazines, company reports, legal and tax documents.... (more info)

Snapshots North America

Over 600 market research reports covering a broad range of industries. The reports provide "concise business information" including market size, segm... (more info)

Standard and Poor's NetAdvantage

Provides access to the following Standard & Poor's publications: Industry Surveys (U.S. and global), Stock Reports, Mutual Fund Reports, Bond Reports, Corporation... (more info)